Contacts

Linton "the BART guy" Johnson finally replied to my facebook friend request. Its a little late in the game, but maybe he can still give me some good feedback. Like all of the other BART employees i have contacted, he wants me to direct questions through someone else first. Getting information out of BART employees is harder than trying to get shampoo on a plane.....

Contacts

Starting to get a little frustrated. I have gotten in contact with people at BART and they seem to be willing to help out with my research but are sooooo slow at responding back. I have Tried contacting a couple of other people to get info out of. Linton Johnson is the BART spokesperson. There was no mention of him on the BART website but i was able to find him on facebook listed as Linton "the bart guy" Johnson. I also emailed the board of supervisors and requested to talk to Carole Ward Allen. She is on the board of Directors and hopefully will be able to help.

PERT chart

Transfer where? Why?

So I starting taking small surveys with BART riders, just showing them a picture of the current map and asking them how well they are able to navigate through the system based on the information that is provided for them. I have not done that many yet, but there seems to be a consistent want for more information to be available to the rider, and clearer transfer point information is a pretty popular response thus far.

Time Line

I made it equally congested as the current BART map.

Balance Capacity, Comfort, and Boarding Efficiency

Perhaps the greatest challenge facing the next generation of BART rail cars is the projected increase in ridership. Forecasts show that the next rail cars will need to handle over 500,000 daily riders - more than double the ridership during most of the 1990's. Ridership patterns are also evolving. A regional focus on transit oriented development is making BART an increasingly popular transportation option for destinations beyond the traditional urban centers.

Not only is ridership growing on the existing system, several new service extensions are at various stages of proposal and development including the Warm Springs extension, the Santa Clara County extension, and others. These extensions, when completed, would expand ridership beyond current projections and require additional vehicles to cover the additional miles of service.

BART's success in attracting riders hinges not only on expanding capacity, but on prioritizing the comfort, convenience, and security of its passengers. Adding a third door to speed boarding and alleviate platform congestion is one way the new rail cars will be re-designed to accommodate more riders. New seating arrangements will explore ways to carry more people and make it more comfortable for both standing and seated passengers.

Problem & Purpose Statement

PROBLEM:

It is difficult for Bay Area Rapid Transit passengers to quickly navigate through the system.

PURPOSE:

The purpose of this study was to determine a way to effectively communicate information to passengers.

Me and My Visions

This is a old poster i did a while back, it represents mankind's eternal struggle between good and bad, right and wrong, light and darkness. Socially we face this struggle all the time and it can also be applied to the way we view design. What is good design? what is bad design? and who gets to decide the either?

Intro

Im Marcus Handy, I am a industrial design major with emphasis on visual communication.

I am inspired and influenced by everything I see. Every badly designed poster inside the BART, every family owned business that ridiculously uses fonts such as “giddy up” as their logo, every lame template made website I visit. These things inspire me cause A: I want to fix them, and B: if the horrible designers who did that stuff can get jobs, then so can I.

As for my vision in life right now, im just trying to graduate and get out of the Antioch and find a job where I am challenged creatively.

Relaxed, creative, daring, hopeful, hardworking, curious.